CBS is getting a head start on boosting the profile of its new Justin Hartley drama, now named Tracker.

Previously known as The Never Game, the series is scheduled to air during the 2023-24 broadcast season. But the network’s marketing department under President Mike Benson plans to kick off the drama’s promotional campaign this Thursday during March Madness. Watch a preview below.

“We’ve never had an opportunity like this where we picked up a show so soon so we can start promoting it this soon,” Benson tells Deadline about Tracker, which CBS first committed to piloting in September 2021. The network ordered it to series in December 2022. “There has never been more content, and we really want to make sure we are creating awareness and interest for it. When we have an opportunity to do that, like with March Madness that has an audience we think would be interested, we want to take advantage.”

Tracker follows a lone-wolf survivalist named Colter Shaw (Hartley), who roams the country as a “reward seeker,” using his expert tracking skills to help private citizens and law enforcement solve all manner of mysteries while contending with his own fractured family. Robin Weigert, Abby McEnany, Eric Graise and Fiona Rene also star.

The series is based on the bestselling novel The Never Game by Jeffery Deaver. Although production on Tracker has commenced and there is plenty in the can to draw from, Benson doesn’t want put it all out there for viewers to see.

Justin Hartley and Mo McRae stopped by the “Extra” studios to talk with Melvin Robert about their new movie “A Lot of Nothing.”

The dark comedy — in theaters and on demand now — follows a married couple that sees a crime play out on the evening news. They realize their neighbor was involved and decide to take matters into their own hands.

CBS is 100-percent ready to play The Never Game, having given a series order to Justin Hartley‘s This Is Us follow-up.

Based on the bestselling novel by Jeffery Deaver and on track to debut during the 2023-24 TV season, The Never Game stars Hartley as Colter Shaw, a survivalist who roams the country as a “reward seeker,” using his expert tracking skills to help private citizens and law enforcement solve all manner of mysteries — all while contending with his own fractured family.

The cast also includes Mary McDonnell (Major Crimes) as Mary Dove Shaw, Colter’s strong-willed mother; Robin Weigert (Jessica Jones, Sons of Anarchy) as Teddi Bruin, one half of the couple that runs Colter’s “back end”; Abby McEnany (Work in Progress) as Teddi’s wife and business partner; Eric Graise (Step Up: High Water) as Bob Exley, a brilliant computer scientist and Colter’s reliable sparring partner; and Fiona Rene (Fire Country, Stumptown) as Reenie Greene, a stylist lawyer who wants to be mad at Colter for a previous, mutual lapse in judgment, but against her better judgment continues to represent him.

“I am overjoyed to give the first new show order for next season to this thrilling new series led by the incredibly talented Justin Hartley,” Amy Reisenbach, the new president of CBS Entertainment, said in a statement. “The Never Game is an excellent addition to our already successful drama lineup, and since our viewers love shows with action, intrigue, mystery and complex characters, they will love The Never Game — it delivers on all fronts.”

Hartley will also serve as an executive producer on the Twentieth Television production, alongside Ken Olin and Ben H. Winters (who respectively directed and wrote the pilot).